For this project, we first analyzed why the service that was being developed at the time was not working, but also knew what the potential competitors on the market were. After having seen the opportunities on the market, we then started to research users in the field, especially large Parisian tourist sites.
"I choose my outing places from places I have spotted on social networks, or that friends have recommended to me."
A sentence from Paul, a law student, that we chose during our user interviews in the field.
The difficulty of organizing your trip
The plurality of platforms and the lack of knowledge of the places in the city that one wishes to visit make the organisation of one's trip complex. Very often we rely on the opinion of people we know and trust to choose their places of residence, visits, or even to eat.
Most of the time the people we interview will look at the opinions left on the internet to know the local specificities.
The need for trust is very important when we go abroad, we want to be reassured about the choices we make. But also to have access to clear information on all the choices you have to make.
An application that will change your relationship to travel
This application will change the trust relationship with your trip, the Spark application is now your personalized guide, but also your travel notebook because it allows you to recommend but also to create your own memories.
Your trip will never be boring again, invent your new trip!